Guess what? Director Raja is likely stepping into the shoes of publicizing the film with all his efforts now. His upcoming film ‘Ilamai Itho Itho’ is all set to hit screens shortly and this filmmaker is centering towards the youth cohorts now.Unlike the usual traits of publicities like blogging and other sort of publicities, he’s been into an old-yet-effective aspect – Word of Mouth.Says Raja: ‘The film isn’t run-off-the-mill romantic entertainer of guys and belles just falling in love. Ilamai Idho Idho completely differs from those clichéd conceptualizations. I’m sure that youngsters will be reflecting themselves over the characters on the screens….’Well, it’s worth mentioning that Vivek’s comedy sequences are expected to bring the roofs down. The comedy actor will be playing a spoof on Ram Gopal Varma’s ‘Sarkar’ by wearing the same style of costumes wore by Amitabh Bachchan.
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