The word superstar in Tamilnadu is synonymous with Rajinikanth. This is a facet that will stay on….no matter what. But then there is a trend in the industry that calls for a new entity to be called SUPERSTAR. Aggressive marketing through the media… television and the internet. With Sun Pictures promoting their films on all the channels of Sun Network in never-seen-before proportions and with the way their films are welcomed by the general public, one has to ponder seriously if this is a facet that would rule the hearts and minds of the general public. Has the selling power moved on from individual stars to the electronic media? The year 2008 has been a prolific year for this change. Big names Rajinikanth and Ajith tumbled with their films 'Kuselan' and 'Aegan' with disastrous proportions. Is star power on the wane and is the power of aggressive marketing amalgamated with 'calling a spade a spade' kind of reviews influencing the general public? These are questions the year 2008 has posed. As weeks roll on into months, the year 2009 is expected to churn out the answers. Till then let us ask ourselves the questions….Has the electronic media become the new Superstar of Tamil films? …. Probably yes.
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